What is Reputation Management Software?Posted on Jan 2, 2019 by Mario at telio.co
Reputation Management Software connects large and small businesses with technology that tracks and aggregates online reviews for their business. This, in turn, allows businesses to monitor what customers say, display them on their website, and respond effectively.
How does Reputation Management software work?
A Reputation Management software will scour websites like Facebook, Google and Yelp for reviews about your business. These reviews will then appear in the dashboard for you to interact with and display on your website.
With a RM software, you have the choice of what reviews you want to display. Your best reviews can stay on your website, while negative reviews are collected for your business to respond. A Reputation Management platform takes the guesswork out of online reviews, giving the business owner full control in how they want their products or services to be presented online.
What are the advantages of Reputation Management?
According to many in the digital marketing community, online review aggregation is a catalyst in improving an underperforming business’ marketing strategy. Online reviews have become imperative in the buying decision process.
In 2017, 97 percent of consumers read online reviews before making a buying decision, and 72 percent have trust in a local business with positive reviews.
Regardless of the size of your business, it’s obvious that having a reputation management software to monitor your online presence is necessary in the digital age. This platform lets you engage with your customers organically, while providing a public and transparent presence of your business.
Inspire Confidence and Build Trust
From first-time customers to loyal fans, managing your online reputation effectively gives confidence in your consumers and builds a long-lasting relationship with those that care about your product or service.
Online reviews affirm the positive attributes of your brand and bring out the best of your business. According to Bryan Caplan, consumers read an average of 7 reviews before making a decision. That means it’s important to have multiple reviews for your business on review sites like Yelp, Google and Facebook.
Remember, it’s quality over quantity.
Though you may have a ton of reviews, those that stand out are the 5-star. New customers are confident in reviews that take the time to talk about the benefits that your business brought their lives. Make sure to respond positively to those comments thank those that trust in you.
Telio: The Reputation Management Software Built for You
At Telio, we want your one-of-a-kind story to be told. To bring out your best, we believe having a foolproof reputation management platform to track your business online is the next step in bettering yourself and your customers. Try Telio today, and see how reputation management can transform your business!
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